|
|
|
|
|
|
|
|
Is a Name Important? |
|
|
|
Written by Denise O'Berry
|
|
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects so....
Is a Name Important?
by: Denise O'Berry
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
About The Author
Small Business Expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.whatspossible.com
This article was posted on July 05, 2004
|
|
Random News |
- Low Speed Impact "Injury" Facts
Low Speed impacts are those that take pace at speeds under 10 MPH. There’s often little (if any) visible Property Damage done to the rear of ones motor vehicle. However, those who are struck (especially in the rear) often have injuries, especially....
Read more
- Selling Effectively on Ebay Motors
Remember back when selling online was a new experience? Dealers tried everything to sell their vehicles online. Today’s market has expanded to include several hot online marketplaces but there is the largest online marketplace, Ebay. Ebay has e....
Read more
- Effective Online Car Sales on Ebay Motors
Remember back when selling online was a new experience? Dealers tried everything to sell their vehicles online. Today’s market has expanded to include several hot online marketplaces. The largest online marketplace is Ebay. Ebay has evolved in....
Read more
- FAQ on Modifying the Toyota Supra
What does BPU™ stand for? (BPU™ is a trademark of SupraStore.com)Basic Performance Upgrades. These modifications are: A full length three inch down-pipe (with or with-out high flow cats), 3” (75mm) or bigger cat-back exhaust system, raised boost....
Read more
|
|
