Popular FAQ on Modifying the Toyota Supra Low Speed Impact "Injury" Facts Effective Online Car Sales on Ebay Motors Latest News Cycling Your Way To Fitness The Value Of Adding Fresh Content Invite Self-Managed Staff Home Articles Business And Finance Promotions That Build Profit Search our articles now! Promotions That Build Profit User Rating: / 0 PoorBest  Written by Kahtleen Gage    Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be clients. Even if you believe you have more than enough business you should alwa.... Promotions That Build Profit by: Kahtleen Gage Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises. Additionally, you must be very vigilent in your marketing efforts when things are slow. This is NOT the time to pull back. If anything, go forward by taking advantage of all the free and low costs opportunities that will keep your name at the front of your market. Develop a Winning Marketing and Promotions Campaign Marketing a business can be a huge challenge. However, if you have systems in place, are consistent in implementing your systems, have great follow up and truly care about your customers, your business will not only survive, it will thrive. Before you begin a marketing campaign for your business, take time to develop a good plan. With promotions, it may not be a one size fits all for your business. Depending on what you are promoting at any given time will determine what type of plan you need to put in place. However, these are some things you should always consider in any campaign. Collecting names and contact information for inclusion in your database Inputting the information in a timely fashion Sending some type of a follow up within a short period of time after obtaining the information Keeping a well-groomed database Before starting a promotional marketing campaign, ask the following questions: What is the purpose of the campaign? How much time do you need to properly roll it out? What is your budget? Who is your target market? How will you promote it? What type of incentives do you need to offer – coupons, giveaways, drawings? Will you do all the promotions yourself or will you need to hire someone to help? What is your system for collecting names and contact information? Will you need special insurance for the event? Are you complying with all state and federal laws? For example, in Utah we have very strict laws about anything that remotely resembles gambling such as a raffle. Will you be including other companies in your campaign? Your Marketing Program Needs to Be Ongoing As a marketing and promotions advisor to small and medium sized companies, I often see people who try something once, get little or no result and then cry, “Marketing doesn’t work!” Fact is, one letter, one phone call, one ad, one press release - none by themselves will achieve the desired result, but having a continuous, ongoing plan for marketing and following it will. Something you must do in order to gain optimum results is to get excited about marketing you and your business. The more passionate you are about what you do the more people will want to do business with you. Copyright: © 2004 by Kathleen Gage Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. About The Author Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Get Gage’s online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com. kathleen@turningpoint presents.com This article was posted on August 02, 2004   < Prev   Next > [ Back ] Random News If You Drive - Consider A Greener Fuel As Smog Season Begins (NC)-As the first smog alert warnings of the season approach, Canadians are being urged to use ethanol-blended fuel to alleviate the urban smog problems plaguing many parts of the country. Many regions such Vancouver, Calgary, Montreal and most pa.... Read more Low Speed Impact "Injury" Facts Low Speed impacts are those that take pace at speeds under 10 MPH. There’s often little (if any) visible Property Damage done to the rear of ones motor vehicle. However, those who are struck (especially in the rear) often have injuries, especially.... Read more Selling Effectively on Ebay Motors Remember back when selling online was a new experience? Dealers tried everything to sell their vehicles online. Today’s market has expanded to include several hot online marketplaces but there is the largest online marketplace, Ebay. Ebay has e.... Read more Effective Online Car Sales on Ebay Motors Remember back when selling online was a new experience? Dealers tried everything to sell their vehicles online. Today’s market has expanded to include several hot online marketplaces. The largest online marketplace is Ebay. Ebay has evolved in.... Read more FAQ on Modifying the Toyota Supra What does BPU™ stand for? (BPU™ is a trademark of SupraStore.com)Basic Performance Upgrades. These modifications are: A full length three inch down-pipe (with or with-out high flow cats), 3” (75mm) or bigger cat-back exhaust system, raised boost.... Read more